Gengis discovers he's won the competition to become leader of the nation. He'll be in charge of stocking the shelves and a marketing outreach policy statement, and great things are expected of him. He has plans to modernise the shop, increase profit and sell his people the one commodity they haven't already got: the noose.
After trying in vain to reform his rude, stupid and greedy population he ends up in a trade war against the US. He goes to work undercover in a clothes factory in the Philippines, where he falls in love with his fellow worker, the minute Thumbelina.

Gregory Motton's volatile satire slashes into the smooth surfaces of consumer culture. With absurdity, irony and hilarity Gengis Amongst the Pygmies exposes the hypocrisy and banality of attitudes and strategies often accepted without a second thought.